Wool flooring's natural resilience to stains and spills

The heart wants the perfect coastal shade, the mind weighs the stain risks of a young family, pets, and red wine. As always, nature offers an enduring solution with wool fibre. 

Bremworth’s wool carpet and rugs are easy to clean and protected under our lifetime stain resistance limited warranty. Naturally beautiful, practical, and enduring as the land.

Through life’s busy days and messy moments, architectural wool surfaces perform their quiet magic. 
Samurai Kawa Wool Carpet
Pictured – Bremworth Samurai in Kawa
BronzePictured – Bremworth Te Aroha in Bronze

Every palette in our wool carpet and rug collection is crafted for performance in architectural spaces and resilience in family homes.

Wool carpets and rugs are stain resistant - naturally

Like the landscapes that inspire our collections, wool is as enduring as it is beautiful. 
Pictured – Bremworth Aoraki in Daisy

Its structure offers unique protection from stains:
  • A natural defensive layer that gives you time to address spills
  • Fibres that release dirt during vacuuming
  • Natural humidity regulation that keeps spaces fresh and inviting
Whether you're designing a sanctuary for family life or a sophisticated entertaining space, wool is an elegant answer to form versus function.

Answering your questions about wool rug maintenance

Are wool rugs high maintenance?

Regular vacuuming and prompt but gentle attention to spills are all that's needed, but we recommend professional cleaning every two years.

What is the lifespan of a wool rug?

Wool is a highly durable natural fibre that, with proper care, is designed to last beyond the 15-year warranty period.

Are wool rugs good for high-traffic areas?

Yes. All our carpets come with a 15-year abrasive wear limited warranty and carry the highest ACCS grading, 6* Residential Extra Heavy Duty.

Bremworth's lifetime stain resistance limited warranty

All Bremworth wool rugs and carpets are protected with a lifetime food and beverage stain resistance limited warranty. 
Think of caring for your wool surfaces as you would tend to any natural luxury — simple, thoughtful attention that ensures your surfaces age with the same grace as timber or stone.

Follow common sense care guidelines will keep your warranty valid:
  • Use a high-quality vacuum with a non-spinning suction head
  • Address spills immediately by blotting (never rubbing)
  • Professional cleaning must be carried out when your carpet still looks dirty after vacuuming or every two years at a minimum
  • We recommend hot water extraction or steam cleaning only
  • The use of do-it-yourself carpet shampoo machines will void your warranty
Be mindful that the following stains are not covered under our Limited Warranty:
  • Non-food and non-beverage stains caused by substances such as cosmetics, bleaches, inks etc.
  • Stains caused by substances that change or destroy the colour of the carpet like dyes, bleaches, acne medication, drain cleaners and plant food
  • Colour change due to fading
  • Human or pet stains such as vomit, blood, urine and faeces

Design enduring spaces with protected wool surfaces

Create a space where life happens. Bremworth's naturally stain-resistant surfaces let you focus on the moments that matter.

Experience wool's practical intelligence alongside your design vision at our stores, where you can feel the quality and create your own mood board.