Our wool is 100% grown in New Zealand. It's the perfect environment for sheep to thrive and deliver beautifully clean, white fibres to allow us to achieve colour clarity in our final products. Getting the wool specification right is critical to ensure we deliver a beautifully designed product that’s soft to touch yet high performing on the floor. For example, if the fibre is too short for the product design it is likely to excessively fluff and pill once installed in your home.

We believe in the extraordinary potential of New Zealand wool. We craft flooring that not only elevates and refines your space, but also deeply connects to nature's resilience. Experience the unparalleled durability and health benefits of our meticulously crafted wool carpets and rugs, designed to delight the senses and withstand the test of time. Discover a future where luxury and practicality weave together, creating spaces that inspire and endure.

Integrating wool carpets and rugs into interiors provides designers with a canvas that is as durable and healthy as it is beautiful. Each fibre is unique yet shares inherent beneficial characteristics. When meticulously crafted into innovative designs, it provides a tactile connection to nature that is both elevated and refined.

We celebrate the extraordinary versatility of New Zealand wool, a fibre that fuels innovation across diverse industries. From Logan Williams' pioneering work creating wool composites for kayaks and catamarans to natural air filters at Lanaco, wool's inherent properties are transforming traditional materials and methods. Even artists like Lissy and Rudi Cole harness wool to craft stunning full-scale wharenui, bridging cultural heritage with contemporary design.