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About

Our story

Bremworth started from humble origins as a small factory in Papatoetoe, South Auckland, growing today to a global player in premium wool flooring solutions. Scroll through our journey below.

  • Goodbye plastic fibres

    In June, we revealed our Let’s Go Good Together marketing campaign educating consumers...

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    2021
  • Goodbye plastic fibres

    We celebrated our last ever synthetic carpet production in May 2021. To commemorate the...

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    2021
  • New colours & textures

    Three new limited-edition colours into Galet the gorgeous chunky loop pile within the...

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    2020
  • Taking a stand against plastic

    Bremworth announced a historic change to stop manufacturing synthetic carpet in July...

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    2020
  • Virtual rug builder

    A new rug collection launches online, allowing customers to choose their size and...

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    2018
  • The trusted choice

    2014 was the first year we were voted New Zealand's Most Trusted Brand in the carpet...

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    2014
  • Further expansion

    We acquired a 70% stake in Auckland carpet-maker Norman Ellison Carpets, which...

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    2008
  • Designer style

    The turn of the century saw the launch of the highly successful Bremworth Collection...

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    2000
  • Farm to floor

    Sister company Elco Direct was born to source the finest New Zealand wool, allowing us...

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    2000
  • The best of both worlds

    Cavalier Carpets bought the highly valued Bremworth name and distribution rights as...

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    1988
  • Carpet care from the carpet experts

    Our Stain Remover product launched into leading supermarkets in Australia and New...

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    1985
  • Going public

    In December 1983, Cavalier Corporation listed on the NZ Stock Exchange with a market...

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    1983
  • Gender equality

    Females made up a large proportion of our 200-strong workforce, particularly in the...

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    1980
  • Securing quality yarn

    Needing quality yarn to ramp up carpet production further, a greenfield project began...

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    1975
  • Dedicated craftsmen

    Tony Timpson and Grant Biel founded Cavalier Carpets. Import licenses were hard to come...

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    1972
  • The red thread

    Excited at assembling the first tufting machine but with no yarn to test it, Grant Biel...

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    1972
  • Fashion meets flooring

    Bremworth was one of the first to advertise on New Zealand television. The dominant use...

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    1960s and 1970s
  • The Woolmark symbol

    Bremworth became the world's first carpet company entitled to use the Woolmark seal of...

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    1964
  • Virtual rug builder

    Bremworth Carpet Company was established by manufacturing innovator Doug Bremner with a...

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    1959

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Country: New Zealand| Australia