Dispelling five limiting myths about wool flooring in Australia
Modern living means embracing innovation – but, sometimes, drifting from ancient knowledge.
Like anything as old as human memory, wool carries its share of myths and misconceptions. Some accidental, some engineered.
These myths are:
- Wool flooring attracts insect damage
- Wool wears and fades quickly
- Wool carpet aggravates allergies
- Wool stains easily
- Wool carpet is too expensive
Each myth distorts a reason that wool is such an exceptional surface for intentional, enduring, and sustainable spaces.
At Bremworth, we’re committed to showcasing the beauty and resilience of this miracle fibre, grown by generations of farmers across Aotearoa.
Whether seeking an architectural surface, building a healthy home, or reaching for more sustainable options, we invite you to reconnect wool carpets and rugs to the modern space.
Each article was made with guidance and insight from our team of designers and scientists, whose work helps us pioneer a future that returns to natural, enduring materials.
Wool carpet and rugs attract moths
We often hear concerns about moths and carpet beetles, yet wool carpet damage from insects is extraordinarily rare.
Our Sustainability Manager Tracy Chen explains how our targeted protection works in harmony with wool's natural properties, creating surfaces that resist unwanted guests while remaining safe for families and pets.
Wool carpet and rugs wear and fade too quickly
While wool's relationship with light means colours may soften over time, its structural integrity remains resolute.
Through conversations with our Sustainability Manager Tracy Chen, we explore why every Bremworth surface carries a 15-year limited warranty.
For those seeking to preserve their wool's initial vibrancy, we share practical guidance: installing UV protection on windows, using considered window furnishings, and selecting from our carefully curated neutral palettes that age with particular grace.
Wool carpet and rugs aggravate allergies
Nature's intelligence reveals itself in wool's ability to create healthier indoor environments.
Our design team, led by Lily Ng, explains how wool's natural structure helps manage humidity and trap allergens, making it an unexpected ally for allergy-conscious households.
Read more about how NZ’s miracle fibre meets modern needs for cleaner, more breathable spaces.
Wool carpet and rugs stain easily
Life happens, and your flooring should be ready for it. We explore how wool's natural properties – the same ones that protect sheep in diverse weather conditions – make it remarkably resistant to stains and spills.
Backed by our lifetime stain resistance warranty, learn why wool flooring stays beautiful through life’s busy moments.
Wool carpet and rugs are too expensive
We understand and accept that choosing wool flooring represents a significant investment compared to synthetic alternatives. But when considering true cost, it helps to look beyond the initial price.
Wool is a natural, renewable fibre, sourced sustainably from growers who have honed their craft for generations.
Unlike synthetics, which rely on fossil fuels and contribute to microplastic pollution, wool is biodegradable and designed by nature to last. Its durability, comfort, and air-purifying qualities make it an investment not just in your space, but in your well-being.
For a more accessible introduction to wool's benefits, consider starting with a wool rug from our outlet store – allowing you to experience wool's natural luxury in a focused area while working within your design budget.
Ultimately it comes down to how you value the surface you interact with the most.
Partner with nature for enduring beauty
Inspired by how wool flooring could transform your space? Book a free consultation with our design team or explore our wool rug collections online.